Concept A
Tangled Growth
Organic, restrained, symbolic.
- Personality
- Quiet editorial
- Display type
- Source Serif 4
- Colour emphasis
- Off-white + green
- Illustration
- Symbolic linework
- Best known for
- Timeless restraint
Decision view · proposed directions
Three distinct ways forward.
Compare personality, typography, colour emphasis and illustration style at a glance. No direction has been selected or approved.
Concept B
Coastal Calm
Australian, spacious, quietly confident.
- Personality
- Open and spacious
- Display type
- Playfair Display
- Colour emphasis
- Sky + sand
- Illustration
- Landscape-led
- Best known for
- Strongest sense of place
Concept C
Braver Days
Playful, intelligent, optimistic.
- Personality
- Warm and expressive
- Display type
- Fraunces
- Colour emphasis
- Orange + sand
- Illustration
- Character-led
- Best known for
- Most approachable