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Anxiety Treatment Melbourne
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Proposed creative exploration · October 2026

Anxiety Treatment
Melbourne

Three directions.
One thoughtful identity.

A speculative brand presentation exploring how a Melbourne psychology practice can feel calm, credible and deeply human—without becoming clinical or predictable.

01 / The brief

Calm, not quiet.
Warm, not whimsical.

Goal

Create a trustworthy first impression for people considering anxiety support.

Shared idea

A tangled line becoming a path, horizon or new growth.

Guardrail

Offer hope without promising outcomes or inventing clinical claims.

02 / Shared palette

Seven colours, three voices.

Each concept uses the exact same palette differently, creating family resemblance without making the proposals feel interchangeable.

Off-white

#F8F4EC

Pale green

#B8C9A8

Sky blue

#8FC4D4

Pale sand

#DEC89A

Mid green

#7A9E8C

Bark brown

#3D3328

Burnt orange

#D4651A

03 / The directions

Three ways to open the door.

Compare all 3 directions